SDR Manager Job at PromoGen, Cambridge, MA

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  • PromoGen
  • Cambridge, MA

Job Description

Position Overview - Sales Development Representative Manager (SDR Manager):

As an SDR Manager Enterprise Sales Service division, you will be responsible for building, managing, and executing successful sales development programs for a diverse portfolio of clients, ranging from start-ups to Fortune 500 companies. Your primary focus will be leading a team of Sales Development Representatives (SDRs) to achieve and exceed client goals.

Responsibilities:

Client Relationship Management

  • Serve as the primary liaison between clients and the company, managing expectations and ensuring alignment.
  • Collaborate with the VP of Client Success on program strategy and implementation, ensuring alignment with client objectives and organizational priorities.
  • Maintain consistent internal communication regarding program progress, identifying areas where additional support or resources are needed to ensure success.
  • Proactively address client concerns and develop strategies to drive their success.

Team Leadership and Development

  • Provide consistent coaching and mentorship to SDRs, utilizing internal sales coaching teams and AI role-playing tools to enhance performance.
  • Foster a collaborative and accountable team culture that emphasizes continuous improvement and excellence.

Sales Enablement and Resource Development

  • Build and maintain high-quality prospect lists for Sales Development Teams by leveraging tools such as ZoomInfo, Cognism, LinkedIn Sales Navigator, and custom research methods.
  • Develop and refine talk tracks, email templates, and SDR playbooks designed to maximize engagement and achieve high response rates.
  • Collaborate with internal teams to ensure resources align with client objectives and industry best practices.

Performance Monitoring and Reporting

  • Design and implement reports and dashboards within various CRM platforms, primarily Salesforce (SFDC) and HubSpot, with the flexibility to adapt to others like Zoho, Microsoft Dynamics, etc.
  • Oversee CRM buildouts, including reporting and dashboard creation, to ensure seamless integration with client processes and transparency into our teams activity and outcomes.
  • Generate weekly and quarterly reports for clients, demonstrating proficiency in Word and Excel for professional formatting and presentation.

Job Requirements and Qualifications:

  • Must be able to commute to Waltham, MA office for hybrid office days.
  • Bachelors degree, preferably in a business-related field.
  • Proven experience in sales development management, particularly within the technology sector.
  • Demonstrated ability to lead and coach SDR teams to achieve high performance.
  • Strong proficiency in CRM platforms, especially SFDC and HubSpot, with a conceptual understanding of building reporting and dashboards in others (ex. Zoho, Microsoft Dynamics, etc.).
  • Familiarity with building high-quality prospect lists for Sales Development Teams using tools like ZoomInfo, Cognism, LinkedIn Sales Navigator, and custom research methods.
  • Proven experience in developing highly effective talk tracks, email templates, and SDR playbooks designed to deliver high response rates and drive results.
  • Excellent written and verbal communication skills.
  • Strategic thinker with strong organizational and detail-oriented skills.
  • Proficiency in Microsoft Word and Excel for reporting purposes.
  • Ability to take accountability for client accounts, demonstrating ownership of both successes and areas for improvement.
  • Experience in digital marketing campaigns is a plus.

Benefits Include:

  • Hybrid work model
  • Annual salary + added bonus ($85,000-$95,000 starting salary range + $10,000-$15,000 in potential added annual bonus)
  • Internal growth opportunities
  • Health Coverage+ other H&W benefits via BCBS, Vision Care, Dental Coverage (Delta Dental), 401K
  • Great work-life balance + collaborative team culture
  • Team contests/ competitions
  • Team zoom+in-person happy hours
  • Casual dress code
  • Company laptop, full tech stack, and other resources provided 

Job Tags

Casual work, Work at office,

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